MATTHEW DARBYSHIRE's work attends to the corporate use of colour throughout London.
Posted on May 16, 2008 at 12:15 PM.
Matthew Darbyshire lives in a bubble of rich neon colours, from deep turquoises, fuchsia pinks and acid yellows. He finds this array of colours everywhere, and as he points out, so do we all.
Darbyshire focuses on the lack of consistency in today's design language. We see bright CMYK dots included as part of logos representing diverse purposes, for example an estate agent and a cinema, or egg chairs found in boutique hotels as well as the most recently decorated McDonald's restaurants.
For the Nought to Sixty exhibition at the ICA, he presents work outside of the gallery space in the publicly available, non-art spaces which are open to being branded, advertised in or hired for functions.
It is to this space, Darbyshire adds similar coloured lighting schemes to develop the ICA's branding inspired by other public, retail and corporate spaces from across London.
Image: Blades House (2008), installation shot at Gasworks, London. Courtesy the artist and IBID Projects.
Institute of Contemporary Arts
The Mall, London, SW1Y 5AH
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