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Identifying value in emerging art ... Learn from the masters of contemporary art collecting:

The intrinsic value of art is difficult to measure because art value is in the eye of the beholder.

Consequently, valuation of emerging art is primarily based on emotional instinct often acquired from years of cumulative experience.

This makes valuation very difficult for those without experience and one therefore needs to rely on other sources of information.

For inspiration: one can learn from the masters of corporate art collecting, for example Microsoft, UBS, Deutsche Bank and Progressive Insurance company. These corporations have collections consisting of mostly emerging and mid-career artists. Carefully chosen to justify the expenditure at board level.

Collective Conscience: The corporate philosophy of investing in art

Some of the most influential corporate art collections in the world, notably Deutsche Bank, Microsoft, Progressive Insurance, UBS and Hallmark, have all specifically focused on contemporary art collecting. They have found almost priceless value encased within the responsibility of being keepers of our society's collective heritage. This finding has uncovered the truly transactional nature of all successful relationship interactions.

The Art & Work Awards- Corporate Art Competition


BRITISH COMPANIES ARE TO BE ENCOURAGED TO COMPETE FOR A NEW AWARD WHICH WILL REWARD ARTISTIC TALENT AMONG THEIR EMPLOYEES

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Mimmo Paladino, UBS Openings, 80's paintings at the Tate Modern, London

 
Opening up art. Tate Modern Collection with UBS
 
UBS Openings is an exciting programme of events and activities which form part of the partnership between Tate Modern and UBS, a global financial services firm, over three years.
 
Mimmo Paladino
Three Comets 1983
The UBS Art Collection © Mimmo Paladino 

The Unilever Series at the Tate Modern, London


Unilever's sponsorship of the series has recently been extended until 2012. "The Unilever Series has an unrivalled track record of creating challenging, innovative and inspirational modern art installations since its inception eight years ago,"  describes Gavin Neath, Senior Vice President, Global Communications, Unilever. It has inspired over 19 million visitors.

Dominique Gonzalez-Foerster
TH.2058 2008
© Dominique Gonzalez-Foerster. Photo: Tate Photography

Art Patronage: The Becks Canvas Project

 
Beck's has initiated an exciting and innovative relationship which closely aligns with their corporate vision, the belief that contemporary art is a living part of our cultural heritage. 
 
Creating the 2008 Beck's Canvas competition has been a landmark for their ongoing art programme. It involves a very special partnership with The Royal College of Art, which boasts a global reputation for artistic excellence and an unrivalled creative environment.

Frieze announces new winner of the Cartier Award, Wilfredo Prieto


The winner of the Cartier Award, Cuban artist Wilfredo Prieto, is a talented young conceptual artist whose works often take the form of site-specific installations. His winning proposal was chosen from over 400 applications submitted by artists across the world. Frieze curator Neville Wakefield describes Prieto as 'standing out amongst his peers for creating art that levitates the ordinary.' UPDATE: Announcement: Cartier Award 2009 - Call for entries

View online exhibitions of these extensive corporate art collections by clicking the gallery links below ...

 

The Progressive Insurance Company Art Collection... 'promotes our company culture - the unique union of our people, values, aspirations, and work environment - by encouraging the pursuit of innovation and change.... 6500 art works displayed countrywide, excellence in artistic achievement, stimulating work environment, encourage open-mindedness to what s unfamiliar and different, reflecting a culture of change.' Source: http://art.progressive.com/

 

The Extensive Deutsche Bank Art Collection's Online Exhibit...Under the motto "Art at Work" the Deutsche Bank has assembled the world's biggest corporate collection, which today constitutes 50,000 works of art. displayed in some 1,000 branches and exhibitions around the world. Source: http://www.deutsche-bank-art.com/


Swiss Financial Giant UBS's Online Exhibition of their Art Collection...'Art is the Zeitgeist' of society... the general intellectual, moral, and cultural climate of an era, reflects who we are - as a society, as an individual, and as an institution. It can remind us of our collective heritage. Or hint at our future.....we are widely recognized as having one of the world's most important collections of contemporary art.' Source: http://www.ubs.com/4/artcollection/index.html/

 

'... art in the workplace offers an important respite, inspiration, and challenge for the thousands of people who interact .... every day. Art inspires creative thinking and offers people a chance to see life from a different perspective, which can in turn foster elements essential to a company's success.' Source: http://www.microsoft.com/mscorp/artcollection/

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