Collective Conscience: The corporate philosophy of investing in art

Posted on June 6, 2008 at 3:15 PM.

Keep Reading in ------ :

Some of the most influential corporate art collections in the world, notably Deutsche Bank, Microsoft, Progressive Insurance, UBS and Hallmark, have all specifically focused on contemporary art collecting. They have found almost priceless value encased within the responsibility of being keepers of our society's collective heritage. This finding has uncovered the truly transactional nature of all successful relationship interactions.

The value of art is clear to the leading software corporation Microsoft and other participants in a survey done earlier this year of 32 companies, which attests that an investment in art 'fosters elements essential to a company's success' by helping them to improve the quality of life in and outside the corporate environment. This is done by the enhancement of customer, employee and community relations through promoting general morale, networking opportunities, the reduction of stress, creativity and productivity, appreciation of diversity, discussion and expression of opinions. Sensible nurturing of key aspects of emotional intelligence that can so easily dissipate in barren consumer and working environments.